Fishmas is here

A fun take on festivities and fresh fish

A new campaign to promote Icelandic fish in the UK has just been launched. The ads and video present Father Fishmas – played by renowned Icelandic actor Egill Ólafsson –who brings the festivities of fresh fish to people around the world.  This fun take on food traditions, celebration and fresh fish is a part of a marketing effort by a collective of 30 companies in the Icelandic seafood industry and the Promote Iceland agency as well as the Fisheries Iceland association.

Skaginn 3X is an important partner to many of the largest fish production companies in Iceland as well as abroad and is proud to participate in this important initiative. The quality of Icelandic fish is in part due to the high technology used in the production process. Skaginn 3X’s systems and solutions are an integral part of the advanced technological status of the Icelandic fishing industry.

Visit the website www.fishmas.com to learn more about the technology and tradition behind Icelandic seafood and learn how to cook ten simple but delicious fish dishes at home.

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